The Journey
Feature Extraction
features captured
No features match the current filters.
Hypothesis Pyramid
The team's declared belief about where each feature sits -- untested.
Click a layer above to highlight it
This is the team's hypothesis -- their declared self-understanding. It has not been tested against market data. Phase 3 will challenge it.
Market Overview
What patterns emerged from competitors?
Analysis Summary
Key findings from the competitive landscape analysis.
Key Findings
Whitespace Territories
The Sound of the Market
Coming Soon
This section unlocks in a later workshop phase.
Market Expectation Trends
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Visual Patterns
Screenshots for this trend are being collected.
Representative Competitors
Messaging Examples
Market Drivers
Market Need / Innovator Trends
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Visual Patterns
Screenshots for this trend are being collected.
Innovation Direction
Representative Companies
Market Drivers
Destabilization Overlay
Key Findings
Pyramid Comparison: Hypothesis vs. Market Reality
Hypothesis vs. Market Evidence
Left: How the team categorized features. Right: Where the data suggests those features actually sit.
Team Hypothesis
Market Evidence
Where Features Move
This reflects what the data suggests, not a final recommendation. The team determines what to do with these findings.
Feature-to-Trend Correlation
Your Features vs. The Market's Patterns
Each row is one of your features. Each column is a market trend. Bright cells = correlation. Yellow-flagged rows (!!) = features the team placed in Unique or Market Needs that actually correlate with saturated expectation trends.
| Feature | E1 Speed |
E2 Certs |
E3 Data |
E4 Pro Athlete |
E5 Character |
E6 Locations |
N1 AI Training |
N2 Digital |
N3 Culture |
N4 Tech Stack |
N5 Franchise |
Hypothesis |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Trend Saturation Landscape
Market Expectation Saturation: How Crowded Is Each Trend?
Percentage of competitors demonstrating each pattern. Anything above 30% is saturated territory.
This is diagnostic data. No reorganization of the pyramid has been performed. No strategic recommendations are included. The team will determine what to do with these findings in Phase 4.
Before & After
Movement Log
Key Findings
Opportunity Vacancy Index
Competitive Radar
Feature Radar
20 Closest Competitors
White Space Analysis
The radar confirms the pyramid. White space is real. But which white space matters to real customers -- that is Phase 6.
Customer Extreme Selection
AI-recommended customer extreme archetypes based on data from Phases 1-5. Select 2-3 extremes to carry forward into deep analysis.
Add Custom Extreme
Category Innovation Context
What your selected customer extremes are already hearing from the market. These are the table stakes -- adding to them is adding to the noise.
Pain Points & Feature Mapping
Deep-dive into what actually hurts. Each pain point is voiced by the customer extreme, mapped to a feature, and scored on importance vs. dissatisfaction.
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Scoring Summary
All scored features consolidated per customer extreme. Features scoring 8+ on both importance and dissatisfaction are flagged as social & emotional triggers.
Social & Emotional Triggers
Feature Explanations
Competitive Cross-Reference
Social and emotional triggers overlaid against competitive saturation. Where high customer pain meets competitive white space -- that is where the tension lives.
Competitive Radar with Trigger Overlay
Opportunity Matrix
| Feature | Trigger Score | Competitive Position |
|---|---|---|
Cross-Extreme Patterns
Features that are triggers across multiple customer extremes AND in competitive white space -- the strongest possible signals.
Confirmed Triggers for Phase 7
Cross-Extreme Insight
Narrative Implication for Phase 7
Three extremes. One question: which features move all of them? The answer drives the core tension in Phase 7.
Evidence Chain
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Why It's Irresolvable (And Why That's the Point)
Evidence Anchor
Narrative Implication
The Core Tension
Side A: The Miracle
Side B: The Silence
Why It's Irresolvable (And Why That's the Point)
The Tension as Competitive Moat
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Tension-Driven Narrative Suite
Opening Line
Key Passage
How It Resolves the Tension
Where It's Used
What This Replaces
Customer Extreme Impact
Narrative Guardrails
Always Say
Stop Saying
The Synthesized Voice
Drift Prevention Test
Narrative Comparison
The tension is locked. The narratives are written. Phase 8 operationalizes the shift -- GTM, brand, drift prevention, and dashboard.
Overview
Customer Journey Maps
Communication Platform
3-Year Go-to-Market Plan
Additional Execution Details
The execution blueprint translates strategy into operations. Next: Brand & Style Guide.
Phase 8
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Pyramid Connection
Don't
Instead
Principle:
Voice & Tone
Visual Identity
Messaging Architecture
Content Templates
Brand Application Rules
The brand voice is defined. Next: Drift Prevention to ensure it holds.
The 3-Question Drift Test
| Score | Verdict | Action |
|---|---|---|
| 3/3 | Approve | Distribute as written |
| 2/3 | Revise | Fix the failing question, re-score |
| 1/3 | Major Revision | Revise entire piece against narrative suite |
| 0/3 | Rewrite | Discard and rewrite from scratch |
Worked Examples
Decision Filters
Review Cadence
Guardrail Implementation
Narrative Transition Milestones
Emergency Drift Protocol
Drift prevention is operational. Next: the Workshop Dashboard for full executive summary.
Workshop Metrics
Executive Summary
Workshop Journey
Phase Highlights
Narrative Suite
Customer Extremes
Immediate Actions
Strategic Risks
3-Year Transition Plan
Simulated Inputs Disclosure
The following workshop inputs were simulated rather than gathered live. Each requires validation in the facilitated workshop session.
Workshop artifacts are locked and preserved for reference.